"We were pretty chuffed because we were being told 'this is all organic' or 'I've only spent a few hundred pounds on a few Facebook ads' and the numbers were shooting up like a thousand [users] every 10 minutes." It later turned out that considerable sums of money had been spent on social media marketing campaigns in order to get these users, according to three former employees and documents submitted to Companies House.Fling's tech team wasn't anticipating the initial strain on the company's servers and Fling's infrastructure buckled.When Nardone felt it was ready, he took it upon himself to set it live in the App Store in July without consulting other people in the company."Marco made decisions completely on his own to the point where the tech team didn’t know what he was doing," a former employee said.
Marco Nardone, the 28-year-old CEO and founder of social-media app Fling, had called an emergency meeting the day after his app was removed from the App Store by Apple for being too similar to the notorious Chatroulette platform.
By the time we landed I had already prototyped the designs for Fling." When Nardone returned to London, he pulled his engineers off the original Unii idea.
He assigned them to build the Fling app and moved them into a new, top-floor office in Hammersmith — far from Mayfair — that had the ability to accommodate more staff.
Several of them said they believed Nardone's behavior changed significantly during Fling's lifetime, while others told stories of mysterious girls around the office and wild party weekends. After failing to secure the funding it needed to continue, Fling quietly shut down in August 2016, based on bankruptcy administration documents submitted to Companies House by Unii Limited.
Nardone told Business Insider he refutes what his former colleagues have told us, but he declined to comment further.
His father is the multimillionaire founder of Enotria Winecellars, a successful wine business that distributes wine and spirits to bars and restaurants around the UK.